Sprint finally had a network they could brag about for half the price. But they had a big perception problem. So we convinced the spokesperson from the leading brand to switch to Sprint. It was a savage idea and it was a culture bomb from the moment it debuted during the NBA finals. The campaign lit up the internet, was one of Wall Street Journal’s Best, has over 14 million views, generated more than 970 articles, and 3 billion impressions. The CEO even declared it “one of the most successful marketing campaigns in Sprint’s history.” In fact, Sprint loved the idea so much they brought it in-house to Yellow Fan Studios- the campaign continues to this day with the imbedded team all the way down to retail.

Creativity Editor’s Pick: Here