Experience

Senior Writer. September 2020 to April 2022. Saatchi & Saatchi Wellness. Clients: Rybelsus®, Pnueumovax 23, Walmart Health. Wrote and created HCP branded and unbranded content for Rybelsus® for both U.S. and Global. Wrote consumer campaigns and communications for Vraylar®, Pneumovax 23 and Walmart Health.

Freelance. January 2019 to present. Carhartt, Fortnight Collective, Ogilvy, ROKA, Lafayette American, Saatchi & Saatchi Wellness, Publicis, R/GA, Canoo Electric Vehicles, 72andSunny, Abbott Labs, AccessElite Health, Team MayDay, August Smart Lock, Cisco, MRM McCann + more.

Facebook, Menlo Park, California. Freelance Creative Director/Writer. May, 2018 to January, 2019. Wrote and created Facebook’s on and off platform digital campaign for Election Security. Worked with Brand Integrity Team, Messenger 4 Launch, Facebook Watch and Facebook Communities Summit Event.

Deutsch, Los Angeles, California. Creative Director. SVP. October, 2015 to August, 2016. Clients: Sprint. Wrote, created and managed the digital/social/tv stunt campaign that convinced the Verizon Guy to switch to Sprint.

Apple, Sunnyvale, California. Freelance Creative Director/Writer. May, 2014 to October, 2015. May to July, 2017. iPad, iPhone, Apple Music, Environment, Final Cut Pro X, WWDC Experiential. Wrote and created some of the freshest “how-to” tutorials ever for apple.com/music. Worked directly with iOS redesign team to stay on point.

Crispin Porter + Bogusky, Boulder, Colorado. May, 2013 to May, 2014. Creative Director. Clients: Microsoft, Netflix, Xbox, Turkish Airlines. Wrote and created “The Entertainment of Today” brand campaign for Netflix.

Media Arts Lab. Freelance Creative Director/Writer. February 2013 to May, 2013. Clients: Apple Brand, iPhone, iPad, World Gallery content hub for user generated iPhone photos.

180la, Santa Monica, California. May, 2011 to October, 2012. Creative Director. Clients: Boost Mobile, Sony, Robert Mondavi, Right Guard, P&G, Mitsubishi, adidas and new business efforts. Managed all creative and wrote for Boost Mobile, Sony, P&G and Robert Mondavi.

Carmichael Lynch, Minneapolis, Minnesota. January, 2010 to May, 2011. Group Creative Director. Clients: Subaru, Harley Davidson, Rubbermaid, First Energy and new business efforts. Webby award for Subaru Mediocrity 360 digital campaign.

GTB/Team Detroit, Dearborn, Michigan. Freelance Creative Director/Writer. June, 2009 to January, 2010. Collaborated with a cross functional team of superheroes to write, create and produce Ford’s Drive One campaign across digital, experiential, broadcast and social channels.

Education

BA, Journalism. University of Minnesota, Minneapolis, Minnesota. September, 1992.

Recognition

Wall Street Journal Best Campaign of the Year 2016.
Webby Award. 2011 Automotive Category.
One Show Interactive. 2011. Finalist.
One Show. 1992-1997. 2000-2001. 2004. Gold, Silver, Bronze and Merit awards.
Cannes. 2003 Bronze Lion award.
D&Ad. 2000. Writing Excellence award.
Art Directors Club of New York. 1994, 1996, 2000, 2003, 2006 Gold, Silver and Merit awards. Judge for 85th Annual Awards.
The Andy Awards. 2003.
The Rosey Awards (Portland). 1998-2000. Rosey and Merit awards.
The (Minneapolis) Show. 1996 Best of Show. 1994-1997, 2011. Gold, Silver, Bronze and Merit awards.
Communication Arts. 1995. 2000. 2003.
Clio Awards. 1996. 2000. Silver and Merit awards.
Archive Magazine. 1994, 1995, 1996.
American Advertising Awards. 1996. Addy, Merit and Best of Show.
The 100 Show. 1995.