We launched a car that defined an entire category. With a run-of-the-mill car called “The Mediocrity,” we engaged folks searching for mid-sized sedans with a contextual, fun and disruptive 360 buying experience that included a Webby Award-winning website, PR releases, auto blogs, spy shots, rumor leaks, organic vehicle reviews in Car & Driver and AutoGuide, banners, social and even SEO word search burns on competitors. Creativity Editor’s Pick: Here

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